Radio reaches over 93% of Americans age 12+ every week.

Great radio commercials create a “theater of the mind,” where consumers bring the sounds and messages to life in their imagination.

For decades, businesses have relied on commercial radio to broadcast their message to millions of consumers to engage listeners and motivate action.

Radio commercials are available in multiple lengths including 60, 30, 15, 10, and 5-seconds.

Radio personalities are often local heroes and celebrities in their markets. They have a relationship with their fans that is authentic and credible.

Airing live and/or pre-recorded commercials featuring engaging on-air personalities weaves a sponsor’s message into the fiber and programming of the station.

Testimonials from prominent personalities powerfully transfer credibility and trust to an advertiser’s marketing campaign.

Internet radio is the fastest growing segment of the radio industry.

Online listeners across desktop, laptop, and mobile applications tend to be among the most loyal, tech savvy and responsive.

Internet radio is consumed at the “point of purchase” as consumers are just a mouse click away from a client’s website, a search engine, or their favorite social media site.

Cause marketing-focused on local communities, the environment, or initiatives provides advertisers with a connection to customers.

A campaign tied to a specific cause or community/environmental initiative provides a company with an opportunity to leverage the relationship and share the benefits with a like-minded audience.

Sponsorship features-including news, weather, traffic, and sports-highlights an advertiser’s business and provide additional media weight to a campaign.

Feature sponsorships can also include specialty programs such as local music, sports highlights, or Wall Street closing reports.

On-air contests and promotions are a proven staple of radio marketing reinforcing an advertiser’s objective to a highly engaged listener.

Contests are a great way to create additional exposure and excitement for advertisers’ products or offerings.

Provides an advertiser a positive association with a core station asset.

Can include show or feature names, studio sponsorships, live performance areas and stage sponsorships at events.

Provide the sponsor valuable exposure every time the asset is mentioned or referred to on air or online.

Radio activates consumer engagement to promote an advertiser’s social media strategy.

Effective radio campaigns can drive consumers to “like,” follow and engage with an advertiser on their social media platforms including Facebook, Twitter, Google, and more.

Social media campaigns can be activated with marketing solutions and integrated campaigns that support existing Facebook contests and promotions.

Combining an on-air campaign with Entercom’s texting network can dynamically build an advertiser’s database.

Text-to-win drive consumers into retail locations to get a text code and enter to win prizes and redeem special offers.

Advertisers can engage with consumers by sending bounce-back messages with information, links, and advertising messages.

Text alerts can be used to build a text database, share information and to send daily / weekly /monthly information, tips, special offers, or coupons. They create an ongoing dialogue with consumers.

Effective vehicle for targeted special offers.

Zoned emails provide accurate targeting geographically, psychographically, and demographically.

A dynamic offer linked directly to client’s web page or point-of-purchase site.

Optimized for both desktop and mobile recipients.

Entercom can execute timely research on consumer behaviors for advertisers looking to identify brand perceptions and preferences within a targeted group.

Provides insight on purchase habits, spending patterns, consumer behavior, and more.

Survey results provide real-time, relevant information.

Get My Perks is a cashless marketing opportunity that provides a return on investment with a revenue share arrangement. Program provides restaurants, events, retailers, and services with an integrated platform designed to sell and promote their products and services to consumers ready to buy.