Baskin Robbins Drives Double Digit Sales around Spring Events

Objective: Local Franchisees of Baskin Robbins wanted to increase overall sales but focus on their ice cream cakes.

Solution: Entercom Sacramento utilized their marketing tools to activate shoppers with a “Cakes For All Occasions” campaign. The program promoted the gift of ice cream cakes for Mother’s Day, Father’s Day, Graduations and Birthday’s. Baskin Robbins supported it with money off incentives to drive retail sales and to help us measure it’s success.

Results: The radio promotion dramatically increased sales in Sacramento.

Client Quote:  The radio promotion is a TOTAL WIN!!!!!! Sales and cake category sales are WAY UP! Radio results in Sacramento were double digits in sales. “CEO of Dunkin’ Brands.

You must be logged in to post a comment.